Description
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.
Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:
' The Three Secrets of Green Business Success.
' Preparing To Go Green - change management, indicators, communication and marketing.
' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.
' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.
' Hundreds of handy hints and tips.
' Checklists and a brainstorming tool
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
Table of Contents
Part I: Setting the Scene
The Big Picture
A Sustainable Future
Business and the Environment
Part II: The Three Secrets of Green Business Success
Secret No. 1: Understand the Business Case
Secret No 2: What To Do
Secret No. 3: How To Do It
Part III: Preparing To Go Green
The Essentials Of Change
Creating A Culture For Change
Environmental Management Systems
Measuring Performance
Creating A Strategy
External Communication
Part IV: Small Steps
Small Steps: Doing Things Right
Pollution Incident Prevention
Waste Minimisation & Recycling
Energy Efficiency
Water Conservation
Greening Your Supply Chain
Transport
Carbon Offsetting
Part V: Huge Leaps
Huge Leaps: Doing the Right Thing
Cleaner Production
Renewable Energy
Green Buildings
Industrial Symbiosis
Eco-Design
Product Service-Systems
Exploiting Synergies
Final Thoughts
Appendix 1: Sources of Help
Appendix 2: Checklists
Appendix 3: Brainstorming Tool
