Description
This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media prog
Table of Contents
1. Introduction Part 1: The Military as a Learning Organization 2. Perspectives on Military Learning 3. A Model of Strategic Innovation Part 2: The History of Media Operations 4. Disastrous Public Affairs: Vietnam 5. Restrictive Public Affairs: Grenada, Panama, and the Persian Gulf 6. Experimental Public Affairs: Somalia, the Balkans, and Afghanistan Part 3: A Case Study of Strategic Innovation 7. Retrieving Past Experiences? 8. Strategic Public Affairs: Iraq Part 4: Discussion and Outlook 9. The Friendly Learning Loop 10. The Adversarial Learning Loop
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