Description
Whether it�s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel � and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Table of Contents
Section 1: Framing International Business and Tourism - Governance and Regulation Section 2: The Internationalisation of Tourism Businesses Section 3: The Internationalisation of Tourism: Practices and Processes Section 4: Tourism and Destinations in the Internationalisation of Business
