Description
This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 19
Table of Contents
1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government
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