Description
Shows how to improve performance, adopt and adapt new ideas to embed them within your organizationInternational case studies from leading edge companies including Amazon, Dyson, Nike and NokiaCombines theory and practice to show how to emulate the success of the leaders in contemporary innovation practice
Table of Contents
Introduction; Chapter 1 Ten Innovation Myths; Chapter 2 Why Innovate?; Part 1 Evolution of Innovation Capability; Chapter 3 Phase 1: Putting the Basics in Place; Chapter 4 Phase 2: Globalization and Acceleration; Chapter 5 Phase 3: Focus and Integration; Part 2 Innovating at the edge; Chapter 6 The Edge Today; Chapter 7 Market Breakers; Chapter 8 Product Personalization; Chapter 9 Values Recognition; Chapter 10 Patent Pooling; Chapter 11 Investment Integration; Chapter 12 Virtual Collaboration; Chapter 13 Brand Exploitation; Chapter 14 The Next Wave; Part 3 Focus and Integration; Chapter 15 Embedding Innovation; Chapter 16 Evaluation 窶� Finding the Start Point; Chapter 17 Focus; Chapter 18 Design 窶� Planning Action; Chapter 19 Implementation 窶� Concepts are not Solutions; Chapter 20 Review 窶� How Did It Go?; Conclusion and Resources; Chapter 21 Conclusion; Chapter 22 Resources;
