Full Description
Athletes such as those on the Professional Golfers Association of America (PGA) Tour are role models. Until the creation of LIV Golf, multiple golf tours around the world competed in a commercial marketplace dictated by the normal market forces of profit and loss. LIV is funded by a company committed to competing for top players with little expectation of a direct financial return. From a commercial standpoint, it is not a fair fight, and the PGA Tour rightly viewed LIV as an existential threat. This book examines the reasons for the PGA Tour's sudden reversal of its opposition to the LIV Golf takeover, what it means for the game of golf, and what similar investments by repressive regimes or other countries mean for our national security and for the world.
