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Full Description
What makes some companies truly unmistakable? In Right-Brain Justified, leadership experts Mike Novakoski and Rob Dwortz reveal it's not just about processes and profits—it's about people. Drawing from neuroscience and decades of organizational transformation experience, they present a revolutionary approach to leadership that bridges the gap between analytical business needs and human connection.
The authors introduce their brain science-backed methodology for helping leaders "toggle right"—accessing both logical and emotional intelligence to create extraordinary workplaces. Through their manager upskilling platform uMap™ and the Become Unmistakable (BU) approach, they demonstrate how vulnerability, authenticity, and psychological safety unlock human potential and drive measurable business results.
Filled with compelling case studies from companies across industries, practical frameworks, and actionable insights, this book shows leaders how to:
Create cultures where employees bring their whole selves to work
Transform managers into skilled relationship builders
Scale and sustain meaningful connection throughout organizations
Drive engagement, retention, and bottom-line results through formalized care
Whether you're leading a startup or an established enterprise, Right-Brain Justified provides the blueprint for building an unmistakable company culture that doesn't just survive but thrives through the power of human connection.
Contents
Introduction
Chapter One: Identify the "Problem": The Uninspired Company
Chapter Two: The "Answer": "Right-brain justified"
Chapter Three: We Have a Theory: The transition from EV to BU
Chapter Four: BU's story of EV and Formulation of the Program
Chapter Five: It's All About the Employees
Chapter Six: Company Impact: How the Right Brain Impacts Results
Chapter Seven: The "Toggle Toolkit": How to Make BU's Ideals Stick
Chapter Eight: Inspiration: Culture in Action
Conclusion The Ripple Effect Continues
About the Authors
