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Full Description
Every hour of
every day, shoppers visit retail stores intending to buy but leave
empty-handed.
Brick-and-mortar retailers aren't being beaten
by Amazon or other online competitors, they're beating themselves by not
focusing on the shopper who is already in the store but left without buying.
In Store Traffic Is a Gift, retail analytics
expert Mark Ryski shares game-changing insights from over twenty years of
research and hands-on experience helping leading retailers turn more visits
into sales, including:
• Why store
traffic data is among the most critical data retailers collect
• Proven
techniques for converting more store visits into sales
• How to give
the frontline store team and field leaders the best chance for success
• Why the future
of brick-and-mortar stores is bright despite Amazon and even pandemics!
Understanding the value of store traffic
insights and how to apply them in your retail business will forever change and
guide how you make decisions—whether you have one store or thousands.
Remember, store traffic is a gift. This book
will help you unwrap it.
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