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Full Description
The Business Communication Workbook: Skills and Strategies for the Working World introduces students to the critical business communication skills they need to succeed in the working world. Filled with relevant readings and related activities, students are encouraged to study the ins and outs of successful business communication and then practice what they've learned.
The text is broken into four units: Foundations, Formats, Preparing to Apply for a Job, and Team Work and Presentations. In the first unit, students learn about networking, the various elements of written communication, and the fundamentals of professional writing. The second unit teaches students how to write successful letters, memos, and emails, as well as how to deliver bad news and conduct themselves in business meetings. In the third unit, students learn how to effectively apply for a job, with lessons dedicated to LinkedIn, references and resumes, job application letters, and basic interviewing skills. The final unit provides information on working in teams and giving presentations.
The second edition features new readings that address business manners and anchoring in conversation, business writing for relationships, active listening, emotional intelligence, and more.
The Business Communication Workbook is well suited for undergraduate courses in business communication and communication.
