Discovering Answers : Research Methods for Public Relations

Pompper, Donnalyn

Kendall/Hunt Publishing Co ,U.S.（2023/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 277 p.
• 言語 ENG
• 商品コード 9798765773307

Full Description

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as much as we can to build strong, authentic relationships with special attention to BIPOC issues/concerns.

Discovering Answers: Research Methods for Public Relations is organized chronologically as if readers are shadowing a public relations research team working with organizations and begins by offering building blocks of both formal and informal research, explains why learning about research methods is so important, and offers insights for future public relations research.

Today's public relations practitioners know that they must bring as much informed insight as possible to their work and so rely on data well collected and analyzed. This book is grounded in application and each chapter features sidebars written for or about public relations researchers currently working in the public relations field.