Sensible Selling through Sensory Neuromarketing

Malik, Reena (EDT)/ Malhan, Shivani (EDT)/ Arora, Manpreet (EDT)

IGI Global（2024/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 340 p.
• 言語 ENG
• 商品コード 9798369342367
• DDC分類 658.8342

Full Description

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. By delving into the latest neuroscience insights, this book unlocks the secrets of the human brain, providing marketers with a deeper understanding of consumer behavior. The book demonstrates how leveraging sensory modalities like sight, sound, touch, smell, and taste can create impactful marketing experiences through practical guidance and real-world examples. This approach improves customer engagement and satisfaction and drives tangible business growth. With Sensible Selling Through Sensory Neuromarketing, marketers can transform their marketing strategies, moving beyond traditional approaches to embrace the innovative techniques shaping the future of marketing. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.