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Full Description
Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's "Small Business Managament: Launching & Growing Entrepreneurial Ventures," 21st Edition. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address important topics such as the dynamic applications of AI to small business practice, starting and managing a seasonal business and transitioning a home-based business to a physical facility. A chapter on online startups provides information on how small business owners can start online businesses and optimize their ventures' performance. MindTap digital resources and LivePlan business plan software are available with more tools for business success.
Contents
1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. Visualizing the Dream: The Business Model and Business Plan.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. The Online Plan.
11. Understanding a Firm's Financial Statements.
12. Forecasting Financial Requirements.
13. A Firm's Sources of Financing.
14. Planning for the Harvest.
15. Building Customer Relationships.
16. Product and Supply Chain Management.
17. Pricing and Credit Decisions.
18. Promotional Planning.
19. Global Opportunities for Small Business.
20. Professional Management and the Small Business.
21. Managing Human Resources.
22. Managing Operations.
23. Managing the Firm's Assets.
24. Managing Risk in the Small Business.
