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Full Description
Presenting a comprehensive exploration of the role of AI in today's business communications, the book aims to provide readers with an in-depth understanding of how AI can be used to improve corporate communications. It offers a fresh perspective on established practices and addresses challenges such as stakeholder management in the age of algorithms and presents innovative solutions that can be applied to the evolving marketing landscape. The content will be of particular value to educators and students, offering valuable insights into the changing landscape of AI-influenced business strategy. For instructors, it provides a curriculum that covers the most common challenges of integrating technology with traditional communication strategies for courses on AI in business communication. Students will benefit from real-world examples, case studies, and actionable strategies.
Contents
Introduction
1. Generative AI and value creation for the company
2. AI for process management, internal communication, and HR
3. Impact of AI on the world of information
4. Stakeholder and reputation management through AI
5. AI and applications for marketing
6. AI, social media, platforms and content creators
7. Augmented events: ideation, management, and production through AI
8. Data ownership and privacy
9. Transparency, ethics, and responsibility
10. Evolutionary trends, risks, and opportunities
The AI behind this book
