Value Realization in the Phygital Reality Market : Consumption and Service under Conflation of the Physical, Digital, and Virtual Worlds (Kobe University Monograph Series in Social Science Research)

Huang, Lin/ Gao, Biao/ Gao, Mengjia

Springer Verlag, Singapore（2023/11発売）

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製本 Hardcover:ハードカバー版
言語 ENG
商品コード 9789819941285

Full Description

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.