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Full Description
The book aims to help readers comprehensively understand the concepts, principles and practical applications of e-commerce, to master the basic knowledge and skills of e-commerce from different dimensions, and to improve the readers' understanding and applications in the field of e-commerce. For different groups of readers, this book combines theoretical research with engineering application research and combines typical cases with practical experience in Chinese context, which focuses on the scientific, technical, as well as systematic and complete knowledge system of e-commerce, and provides readers with forward-looking, academic, and applied reference materials in e-commerce.
Based on different theory branches and application scenarios of e-commerce, aiming to cover different groups of readers, this book covers the following areas: Fundamentals and Scientific Research of E-Commerce, E-Commerce and Financial Payments, E-Commerce Laws and Regulations, E-Commerce and Logistics, E-Commerce and Big Data, Rural E-Commerce, Cross-border E-Commerce, E-Commerce and Internationalization, E-Commerce Theory and Practice - Typical Cases, and E-Commerce and Digitization, et al.
This book can be used as learning materials for public administrators, enterprise managers, e-commerce and other modern service industry practitioners. It can also be used as a reference book for undergraduate and postgraduate students of e-commerce and related majors in institutions of higher education, to help the relevant personnel to continuously learn and improve their professional ability and quality.
Contents
Research Frontiers in this Field.- Key Scientific Research Areas in the Field of E-Commerce.- Combining Theory and Practice (Case Studies).- Future Outlook.- Introduction to e-commerce and Financial Payment.- Overview of e-commerce and financial payment research.- E-commerce and financial payment technology system.- Integration of application and practice of e-commerce and financial payment.- Research Prospects of e-commerce and financial payment.- Overview of E-commerce Laws and Regulations.- E-commerce Contract.-Protection of E-commerce Consumers' Rights and Interests.- Electronic Commerce Supervision.- E-commerce logistics development history and knowledge system.- Cross-border e-commerce logistics.-Rural E-commerce Logistics.- E-commerce logistics intelligent warehousing.- E-commerce logistics big data.- Green e-commerce logistics.- Typical cases of e-commerce logistics.
