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Full Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Contents
Chapter 1: E-government business model based on blockchain: Examining citizens' readiness.- Chapter 2: Digital Transformation at Delta Cafés in Portugal: A case study.- Chapter 3: Cost-effective and operationally sustainable supply chain inventory planning: a mathematical programming approach.- Chapter 4: Business Intelligence and Operations Research in Supply Chain Management: A Systematic Review.- Chapter 5: Internal Connection Intensity as Logistic and Marketing Indicator of Museum Clusters Performance.- Chapter 6: Sustainable Supply Chain Strategies: A Review of EU Policies and Blockchain Implementations (2019-2024).- Chapter 7: Machine learning for cargo code prediction in port logistics.- Chapter 8: Integrating Artificial Intelligence and the Internet of Things for Environmental Monitoring in Seaports: A dynamic model for reducing CO2 emissions.- Chapter 9: Logistics 4.0 and Digital Supply Chain: A Systematic Review.- Chapter 10: Port-Centric Strategies for Optimizing Agro-Commodity Supply Chains: Insights from Soybean Flow Redesign.- etc.
