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Full Description
This book is a compilation of transferable insights relevant to the dynamics of the current Asian business sector. It is a tool to develop a deep insight and formulate an appropriate roadmap to align with the post-pandemic business trends in the Asian market. The book is also a reflection of how innovation and resilience are actively driving the current Asian businesses. The major trends that have been identified in Asian markets have been in the fields of technology application, innovations, change in the patterns of demands towards sustainable choices, value-chain re-engineering and a growing consciousness about ethical choices. The volume empowers readers to take actionable steps towards creating sustainable business solutions, while also providing the opportunity to explore evolving perspectives on Asian market during the current period of disruption and how it has impacted businesses.
This book will enhance the competency of young start-up ventures, budding entrepreneurs from Asian and non-Asian markets, SMEs and mid-level practitioners to manage and drive their organizations towards future sustainability in ensuring the value driven eco-system. This book will also be a guiding principle for the academics to undertake research on Asian market towards development of new solutions and actional strategies in addition to existing solutions.
Contents
Part 1: Chapter 1. Reinvigorating Asia's Tourism Industry: Strategies for Sustainable Post-Pandemic Recovery.- Chapter 2. Integrating employee engagement practices with corporate social responsibility: A special focus on generation z.- Chapter 3. Profitability analysis of selected MNCs in Indian cement industry during the post liberalisation era.- Chapter 4. A Study on the Current Srilankan Economic Crisis and comparative positions of its Two Neighbours.- Part 2: Chapter 1. Possibilities and opportunities for the resurgence of the restaurant industry in an Asian market in the new normal: SWOT analysis and TOWS matrix.- Chapter 2. Does Brand Love Increase Consumer Engagement and Brand Equity in Social Media Platforms? Structural equations approach.- Chapter 3. A systematic literature review on fintech and financial inclusion in China.- Chapter 4. Spreading of digital banking in India and its impact on credit risk during the era of pandemic.- Chapter 5. Application of Artificial Intelligence Technology to the Sustainable Development of E-Commerce: A Systematic Literature Review.- Etc...
