- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
This book addresses the critical challenge of securing early-stage funding for startups, from pre-seed through Series A. The book is structured around three central design principles—Why, When, and How—guiding entrepreneurs through the complex landscape of startup fundraising. The methodology combines Design Science with real-world case studies, offering both theoretical and practical frameworks that are rigorously tested and refined. This approach will particularly interest readers seeking evidence-based strategies to increase the likelihood of fundraising success.
Special features in the book include a "Fundraising Canvas" to help entrepreneurs map out their fundraising strategy effectively, numerous case studies providing insights into real-life application of the book's frameworks, and innovative didactic approaches, including sections tailored for academic audiences in each chapter.
Contents
Chapter 1: Introduction - The Brutal Journey of Startup Fundraising.- Part I: Foundations of Startup Fundraising.- Chapter 2: Navigating the Startup Funding Cycle.- Chapter 3: Startup Fundraising with Clarity and Purpose.- Part II: Discern WHY - Strategic Clarity.- Chapter 4: Discerning Your Business Goals.- Chapter 5: Your Beliefs and Values.- Part III: Determine WHEN - Investment Readiness.- Chapter 6: Determining Your Investment Readiness.- Chapter 7: External Factors - When the Market says 'Yes'.- Part IV: Enact HOW — Process Savviness.- Chapter 8: Organizing Network Ties & Establishing Legitimacy.- Chapter 9: Engaging Potential Investors.- Chapter 10: Negotiating and Closing the Deal.- Part V: Applying RaiiSE™ Across Funding Stages.- Chapter 11: Zero to Pre-Seed — Foundation Building.- Chapter 12: Pre-Seed to Seed — Early-Stage Strategies.- Chapter 13: Seed to Series A — Scaling Up.
