Marketing and Smart Technologies : Proceedings of ICMarkTech 2020 (Smart Innovation, Systems and Technologies)

Rocha, Álvaro (EDT)/ Reis, José Luís (EDT)/ Peter, Marc K. (EDT)

Springer Verlag, Singapore（2022/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 797 p.
• 言語 ENG
• 商品コード 9789813341852
• DDC分類 658.80028563

Full Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Contents

How committed I am with Tourist-Intelligent Virtual Assistants?.- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based.- Methods for Prospect Generation.- A trademark image retrieval tool based on deep learning features.- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown.- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies.- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents.- The Organizations' Paths to Market Success.- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.