ポストCOVID-19の世界におけるサービスの未来（第２巻）サービス・マーケティングの変容 The Future of Service Post-COVID-19 Pandemic, Volume 2 : Transformation of Services Marketing (The ICT and Evolution of Work)

Lee, Jungwoo (EDT)/ Han, Spring H. (EDT)

Springer Verlag, Singapore（2021/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 264 p.
• 言語 ENG
• 商品コード 9789813341333
• DDC分類 658

Full Description

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Contents

Service and Marketing Post Pandemic.- Managing Organizational Culture and shaping Human Resources Priorities during COVID 19.- Maladaptive Consumer Behaviors and Marketing Responses in a Pandemic.- The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study.- Green brand equity in the context of COVID-19 in Vietnam post-pandemic.- Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries.- Building Agility in Service SMEs for Post-Pandemic Era.- Service Lessons During COVID-19: The Case of Food Trucks.