Full Description
This book is the first in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. In addition, it explores ethnopragmatics and conversational humour, with a further focus on semantic analysis more broadly.
Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.
Contents
"Lift your game, Cliff!": A portrait of Cliff Goddard.- Cliff Goddard: list of publications.-A brief introduction to the Natural Semantic Metalanguage Approach.- Ethnopragmatics.-THỨ BẬC ('hierarchy') in the cultural logic of Vietnamese interaction: an ethnopragmatic perspective.- How people lie in Cantonese and English, and why.- The ethnopragmatics of understatement in English and exaggeration in Italian.- Academic and creative: An ethnopragmatic perspective on English genres of writing.- Conversational Humour.- Ethnopragmatics of hāzer.javābi, a valued speech practice in Persian.- "Taking the piss" as a speech practice in Anglo-Australian interactions.- Pile of dead leaves free to a good home: humour in an online community.- Interdisciplinary Approaches.- The comfort of home as an ethical value in Mike Packer's Inheritance.- Romance and Reason: NSM insights in the analytic philosophy of love.- Modelling contested understandings of autism using Minimal English .-Prevalence of the NSM primes in plain Finnish and standard Finnish: findings from newspaper text corpora.
