Full Description
'Brands A to Zthe much-loved Italian brand. Alessi has evolved from a workshop producing crafted metal products to one of today's most significant firms producing modern and innovative kitchen furnishings. Metal products remain its core dealing, but the approach is fresher, younger and more modern, as seen in the design of the Paris store. This is the same approach that 'Brands A to Z: Alessi' has taken in its conceptualisation and delivery. It is part of a legacy, a bequest to the future of the Italian design factory. This book also provides insights into Alessi's design philosophies and offers an overview of Alessi's most successful products and its expansion into products beyond kitchenware. Exclusive to 'Brands A to Z: Alessi' will be a chapter on product prototypes never released into the market, as well as a section shedding light on Alessi's famous "designfiascos". Featuring interviews with the key creative personalities of Alessi, this book will reveal the brand's relationships with some of the world's top designers.
Contents
1. Setting the StageAlessi Logo 2. The Products: The Hit List, Projects, Collaborations and Fiascos 3. Dreaming Out Loud - Family Follows Fiction; Unreleased Prototypes; Experimental Projects; Museo Alessi 4. The Designers 5. Spreading the Word: Communication Channels - Advertising; Wonder Stores; Alessi at the Museum Also Available from Page One Publishing: 'Designing the Brand Experience' ISBN: 9789812457325
