Full Description
This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes.
Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers.
Contents
Part A. Sports Strategy and Governance.- Managing sports organisations: Impact of Covid 19.- Changing dynamics and future of sports logistics post lockdown.- Supply line in sports - Can we insulate it from Covid19? .- Co-hosting sports mega-events in a fast-paced environment.- Theorizing co-hosted sport events as interorganizational relationships.- The implementation of CSR and sustainability practices: The case of international sport federations.- Part B: Sports Marketing and Innovation.- Sports Sponsorship.- The transformational role of technology in sports events.- Perspectives on the intersection between Sports and Technology.- Future of Sports Operations and Sports Event Management in Uncertain Environment: A Critical Review.- 'A brave new world': Managing the implications of online chess for the sport post Covid.- Part C: Sports Economics and Media.- Financial Impact of Covid-19 on professional sports teams: Counter-measures for mitigating the effects.- Is reality less real? Proliferation of sports documentaries in a locked-down world.- Fan communities in 'watch parties': Impact of OTT on viewing sports.- The Changing Business of Football: the impact of the lockdown on the English Premiere League.- Social Media, Sport and the Pandemic: Extracting Value Beyond the Field.
