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Full Description
This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader.
This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.
Contents
The Digitainability Strategic-Technology Connection: A Mechanism for Ecotourism Sustainment in The Midst of the Endemic.- Technology Adoption for Airport Reopening and Operations Recovery Due to Covid-19 Pandemic.- Digital advancement in Airline Catering Sector.- Mobile Technology Application in Aviation - Chatbot for Airline Customer Experience.- Technology Strategy in Boosting Halal Tourism Activities.- AI Technology in Travel Sector: Current & Future Developments.- Technology in Hotel Sector.- 'Iskandar.My':Framework of Mobile Augmented Reality Travel App.- Technology Framework for Rural Tourism Development in Spain.- Defender or Attacker? An Approach to Dynamic Sustainability In The Dynamic Business Climate Of Rural Tourism.- Digitainability of Malaysian SME's Rural Tourism E-Marketplace.- Strategy and Technology framework in the Pandemic Era among Aviation Players.- Contactless Hospitality Technology in Post-COVID-19 Era: Future Research Clusters.- Technology strategy and the safety of travelers.
