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Full Description
This book provides a snapshot of the COVID-19 pandemic situation from the perspective of the tourism, aviation and hospitality industries. The book analyzes the challenges and possible strategies for recovery to meet the urgent needs of the industry to deal with this catastrophic health crisis. A good part of the book discusses the negative effect of the pandemic to these industrial sectors and the strategies to reduce it. The book also explores other aspects of the tourism and hospitality development as the base for recovery such as applying more flexible business models, understanding the resident's perception and emotion experience, strengthening the human resource management, and improving the destination image for marketing, etc. Some long-term issues are also discussed such as management education and environment protection education. The book is highly recommended for tourism and aviation researchers, policy makers, industry practitioners, and graduate students.
This book is a collection of selected papers from the 10th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org).
Contents
The Influence of the COVID-19 Pandemic on Tourism and the Countermeasures for Recovery in China.- The Evolution of Air Transport Network Between China and Spain.- Destination Image of Spain Perceived by the Chinese Tourists During the Pandemic.- Residents' Perception and Impact on Community Participation Behavior for Tourism Development.- Impacts of Foreign Language Learning on Tourists' Motivation.- Exploration and Innovation of Zhoushan Marine Tourism Industry in Free Trade Zone.- A Study on Minority Women 's Willingness to Participate in Tourism Poverty Alleviation.- Conservation and Utilization of Maritime Silk Road Heritage: a Case Study of Zayton Port.- Communication Patterns for Traditional Chinese Tourism Culture.- From On-site to Memory: the Spatial Characteristics of Tourists' Emotional Experience.- Relationship between Emotional Intelligence, Job Burnout and Turnover Intention of Hotel Staff.- Personnel training Plan andProfessional Consciousness among Hotel Management Undergraduate Students.- Tourism Informal Employment in China: The Research Foundation and Reviews.- College Students' Attitude towards Green Hotel Consumption.- Bibliometric Analysis and Visualization of the Tourism Research Evolution on National Parks and Protected Areas.
