Full Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Contents
Introduction to Social Media in Sport (Kevin Hull & Gashaw Abeza); Research in Social Media in Sport (Ted Kian & Jimmy Sanderson); Online Communities in Sport (David Wagner); Social Media Use in Major Sport (Matthew Zimmerman, Kelsey Slater & Lauren Burch); Social Media Use in Minor Sport (Andrew Billings, Norm O'Reilly, & Elisabetta Zengaro); Social Media in Sport Decision Making (Jessica R Braunstein-Minkove, Ari Kim & Norm O'Reilly); Social Media and Data Management in Sport (Yoseph Mamo, Yiran Su & Gashaw Abeza); Social Media and Relationship Marketing in Sport (Rebecca Achen & Gashaw Abeza); Social Media and Brand Management in Sport (Matthew Blaszka & Beth Cianfrone); Social Media and Sponsorship in Sport (Petros Parganas and Christos Anagnostopoulos); Social Media and Sport Media (David Cassilo); Social Media, Social and Legal Issues in Sport (Melinda Weathers & Jimmy Sanderson); Social Media and Crisis Communication in Sport (Ann Pegoraro & Evan Frederick); Diversity and Inclusion in Social Media and Sport (Jacob Bustad & Oliver Rick); Revenue Generation and Return on Investment from Social Media in Sport (Rebecca Achen & Norm O'Reilly); A Practical Guide to Social Media Management in Sport(Jessica R Braunstein-Minkove, Arielle Insel & Gashaw Abeza);
