Full Description
This book reviews and analyses the issues and policies of internationalization and exportation of higher education and investigates the strategies and models of education hub development in the context of globalization, with Hong Kong in the Asia-Pacific region as a case study. It examines the close relationship between education hubs and higher education, as well as the strategic functions of an education hub in the future development of a society in a competitive global environment. It also analyses the major strengths, weaknesses, opportunities, and threats of Hong Kong's higher education in relation to its potential for exporting higher education to Asian markets. In particular, it reviews the current state of higher education services offered by Hong Kong in three target markets and their segmentation and proposes the most appropriate market entry strategies for education service providers.
Contents
Chapter 1 Internationalization of Higher Education: Conceptualization, Typology and Issues.- Part 1 Internationalization as Education Hub Development.- Chapter 2 Developing Hong Kong as a regional Education Hub: Functions, Modes and Requirements.- Chapter 3 The quest for regional Education Hub status: Challenges, possibilities and search for new governance in Hong Kong.- Chapter 4 Rethinking the notion of Hong Kong as a regional Education Hub: Towards a cosmopolitan approach to Internationalization of Higher Education.- Part 2 Internationalization as Education Marketization.- Chapter 5 Critical reflections on the challenges and strategies associated with Internationalizing Hong Kong's Higher Education.- Chapter 6 A SWOT analysis of exporting Hong Kong's Higher Education to Asian Markets.- Chapter 7 Effective strategies and policies for exporting Hong Kong's Higher Education to Asian markets: Lessons from other countries.- Part 3 Internationalization as International Student Development.- Chapter 8 Cross-border Higher Education as Identity Investment: Cases of Malaysian and Indonesian Ethnic Chinese students in Hong Kong.- Chapter 9 International students on campus: Cultural differences and internationalization policy and practices.- Chapter 10 To stay or not to stay in Hong Kong: An examination of Mainland Chinese undergraduates' After-graduation plans.
