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Full Description
This book offers a comprehensive and practical guide to understanding the foundations, tools, strategies, and legal frameworks of Public Relations and Communication. It is designed for students, communication professionals, educators, and public service personnel who seek to master both the art and science of public interaction, stakeholder management, and effective communication.
Spanning over 40 chapters, the book begins with the historical evolution of public relations, defining key concepts, stakeholder roles, and the workflow of PR processes. Readers are introduced to various models, principles, and tools of PR, along with the critical role of government institutions in shaping public perception and trust.
A significant portion of the book is dedicated to legal and ethical considerations, including defamation, invasion of privacy, copyright, trademarks, civil rights, and consumer protection laws in India and Western countries. This equips readers with the necessary knowledge to navigate legal risks and uphold ethical standards in public communications.
To build core communication competencies, the book covers essential skills like reading, writing, speaking, listening, and soft skills. A dedicated section on public speaking addresses its importance, delivery modes, techniques, and real-life application for personal and professional success.
Additionally, the book introduces modern PR communication tools such as brochures, flyers, newsletters, and press releases. It also explores communication techniques, network structures, and factors affecting message fidelity and distortion, complemented by interactive learning methods such as simulation games and survey-based research exercises.
With content ranging from informative, persuasive, and entertaining speaking to manuscript, impromptu, and extempore techniques, the book is a comprehensive toolkit for effective public engagement.
Whether youre preparing for a career in public relations, strengthening your communication skills, or understanding the legal boundaries of public interaction, this book is a valuable academic and practical resource.
Contents
1 Foundations of Public Relations, Key Concepts, Terminology and Historical Development
2 The Role of Government Institutions in Maintaining Public Relations
3 Public Relation Process, Workflow and Stakeholder Groups
4 Principles of Public relation
5 Public Relations Tools
6 Public Relations Models
7 Laws and Ethics of Public Relations
8 The Law of Defamation: Understanding Legal Boundaries and Rights
9 The Law of Invasion of Privacy
10 Copyright Act
11 Trademarks Definition, Importance and Legal Framework
12 Protection of Civil Rights Act in India
13 Consumer Protection Acts in India and Western Countries
14 The Right to Information in India and Western Countries
15 Mastering Communication Skills Reading, Writing, Speaking, Listening and Soft Skills
16 Public Speaking: Characteristics
17 Public Speaking: Techniques for Effective Communication
18 Public Speaking: Importance and Impact on Personal and Professional Growth
19 Public Speaking: Modes of Delivery and Checklists for Success
20 Public Speaking The Need and Purpose of Public Speaking
21 Communication Techniques and Communication Networks
22 Communication Efficiency and Effectiveness
23 Factors Affecting Communication Fidelity and Source Credibility
24 Factor Affecting Message Distortion
25 Types of Message Distortion
26 Flyer and its Design for Public Relations
27 Brochure and its Design for Public Relations
28 Newsletter and its Design for Public Relations
29 Public Relation Strategy Plan for Transfer of Technology
30 Press Releases: Crafting and Leveraging Effective Communication
31 Writing a Feature Article
32 Consumer Survey Questionnaire: Preferences and Attitudes towards New Technology
33 Gathering and Analyzing Consumer Survey Data and Preparing Feedback Forms
34 Learning Activities to Assess and Enhance Listening Skills
35 Enhancing Reading Skills through Vocabulary Building and Grammar Mastery
36 Writing Reports
37 Simulation Games in Communication Distortion
38 Informative Speaking
39 Persuasive Speaking
40 Entertaining Speaking: The Art of Captivating An Audience
41 Impromptu Speaking Mastering the Art of Thinking on Your Feet
42 Extempore Speaking Art of Impromptu Eloquence
43 Memorize Speaking
44 Manuscript Speaking Art, Techniques, and Relevance
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