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Full Description
The handloom sector, with its deep-rooted cultural significance and artisanal excellence, is a vital part of textile heritage and rural economies. Packaging for Handloom Products Design, Innovation, and Sustainability offers an in-depth look into the crucial role of packaging in enhancing the value, appeal, and marketability of handloom itemsparticularly in today competitive, e-commerce-driven world.
Structured in two key sections, the book begins with comprehensive chapters on the importance of packaging, including its role in value addition, branding, design impact, and sustainability. Special focus is placed on eco-friendly materials, graphics and labeling, and packaging strategies for e-commerce platforms. It highlights how packaging not only protects but also transforms perception and consumer engagement with handloom goods.
The second part of the book presents packaging considerations for 21 iconic handloom products from across Indiaranging from Banarasi and Kanjeevaram saris to Phulkari textiles and Himachali shawls. Each chapter explores the heritage of the craft, followed by customized packaging recommendations that balance tradition with innovation.
This book is an essential resource for:
Handloom entrepreneurs and cooperatives
Designers and packaging technologists
Textile and fashion students
Exporters and e-commerce sellers
By combining functional insights with design thinking and sustainability principles, this book empowers stakeholders to elevate the handloom sector through thoughtful packaging.
Contents
Banarasi sari
Tanchoi silk sari
Muga silk sari
Tangail silk sari
Chikankari material
Murshidabad silk sari
Pochampalli silk sari
Paithani silk sari
Sambalpuri silk sari
Bhagalpuri silk sari
Himachal shawl
Mirror work-Rajasthan
Embroidery garments
Chanderi silk sari
Maheshwari silk sari
Kanjeevaram silk sari
Patola silk sari
Mysore silk sari
Durries Haryana
Dorukha shawl
Phulkari material
