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Full Description
Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it, because it is good for our business"". —Niall Fitzerald, Former CEO, Unilever
There is a growing realisation that long term business success can only be achieved by companies that recognise Corporate Social Responsibility (CSR) as part of the process of wealth creation and as providing a competitive advantage. This book is a compilation of the CSR initiatives of various organisations. It is a sincere attempt to guide decision-makers in the area of CSR and help them to rethink about their CSR practices. The book presents the 21st century best practices and the dynamics of CSR for practitioners, academicians, and researchers.
Contents
CSR and Legal Perspective
1. Corporate Social Responsibility: The Indian Perspective — R.K. Mishra, Shulagna Sarkar
2. Corporate Social Responsibility in India: A Case for Supporting Think Tanks — Samar Verma
3. Corporate Social Responsibility: A Cross Country View — Shulagna Sarkar, Sameer Pingle
4. Corporate Social Responsibility: The Law World Over — CS T Anil Kumar
5. Analysis of the Ethical Foundation of CSR — Arun K. Rath
6 CSR: An Approach to Address Social Risks — Shulagna Sakar
Sectoral Perspectives to CSR
7. Mitigating Environmental Risk through CSR in Hazardous Sector: Case of Oil & Gas Sector — Punam Singh
8. Role of Corporate Social Responsibility and Sustainability in the SME Sector — Deepthi Chandra
9. Looking Beyond CSR: The Socially Oriented Enterprises (SOEs) Way — A. Sridhar Raj
10. Corporate Social Performance and Sustainable Development: A Sociological Study of CSR on Health Care in Odisha — Manosmita Mahapatra
CSR: The Emerging Discussions
11. Linking Corporate Social Responsibility Reporting with Corporate Performance: Evidence from Selected Companies in India — Puneeta Goel and R.S. Ramesh
12. Relating Sustainable Development Goals, Sustainable Supply Chain Management
and Corporate Social Responsibility: A Case of India — Anup Kumar
13. The Role of CSR and Business Ethics Courses in Developing Distinctive Skills in Business Students in Bangladeshi Business Schools — Khandoker Asef Safa Kabir Upal
Best Practices in CSR
14. Mahindra & Mahindra: Rising to be a Socially Responsible Corporate — Tulsi Jayakumar
15. CSR initiatives @ NMDC Ltd. — Jibitesh Rath and P. Shyam
16. Employee Engagement in CSR Activities: A Case of at Birla Copper — Harendra R. Patel
