北欧・バルト諸国における広報外交の歴史<br>Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries : Representing the Periphery (Diplomatic Studies)

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北欧・バルト諸国における広報外交の歴史
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries : Representing the Periphery (Diplomatic Studies)

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  • 製本 Hardcover:ハードカバー版／ページ数 338 p.
  • 言語 ENG
  • 商品コード 9789004305489
  • DDC分類 327.2

Full Description

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region.

Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country's political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.

Contents

CONTENTS
Acknowledgements
Contributors

INTRODUCTION
Representing the Small States of Northern Europe: Between Imagined and Imaged Communities
PART I. 1918-45: War and International Order
1. The Nationalisation of Swedish Enlightenment Activities Abroad: Civil Society Actors and Their Impact on State Politics
2. Open Diplomacy and Minority Rights: The League of Nations and Lithuania's International Image in the early 1920s
3. Countering "the Obtuse Arguments of the Bolsheviks": Estonian Information Work in Sweden, the United States and Britain, 1940-4
PART II. 1945-89: Cold War, Diplomacy, Trade, and Culture
4. The Office for Cultural Relations: Representing Norway in the Post-War Period
5. A Public Diplomacy Entrepreneur: Danish Ambassador Bodil Begtrup in Iceland, Switzerland and Portugal, 1949-73.
6. A Total Image Deconstructed: The Corporate Analogy and the Legitimacy of Promoting Sweden Abroad in the 1960s
7. "Gaining Recognition and Understanding on her own terms": The Bureaucracy of Finland's Image Policy, 1948-66
8. American Mirrors and Swedish Self-Portraits: US Images of Sweden and Swedish Public Diplomacy in the USA in the 1970s and 80s
PART III. Post-Cold War: Globalisation and Transnational Markets
9. Diplomacy and Diasporas, Self-Perceptions and Representations: Baltic Attempts to Promote Independence, 1989-91
10. Walking in Singing: Brand Estonia, the Eurovision Song Contest and Estonia's Self-Proclaimed Return to Europe, 2001-2.
11. Public Diplomacy vs Nation Branding: the Case of Denmark after the Cartoon Crisis
12. Benevolent Assistance and Cognitive Colonisation: Nordic Involvement with the Baltic States since the 1990s
CONCLUDING REFLECTIONS
Small-State Identities: Promotions Past and Present
BIBLIOGRAPHY
INDEX