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Full Description
Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how!
This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse.
In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.
Reinvigorate your personal creativity machines—once turned on, it will generate an unending stream of novel ideas that can change the world.
Contents
The Last Chapter: How Come Nobody Thought of That Before?
Your Brain as a PC
Your Imagination: The Tool That Is Beyond Our Imagination
Taking the Imagination Elevator to the Land of Unlimited Possibilities
Creativity in Action: Stories to Aspire and Inspire
So—How in the World Do You Create?
Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators
What Scholars Know about Creativity: A Journey Through the Literature
On Becoming Walter Mitty: The Fun of Imagining
Epilog: There Is Always More Than One (Right) Way...
Index
