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Full Description
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Contents
Preface
Acknowledgments
The Intangible Landscape—Understanding Core Concepts
Intellectual Property Approaches and Strategies
Intellectual Property—Defending Position
Intellectual Asset Management
Brand Protection and Management
Intellectual Property Risk Management
Intellectual Property Licensing
Franchising—Understanding the Mechanism
Royalty and Intellectual Property
Intellectual Property Valuation
Glossary
Index
