Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions (#probusiness)

Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions (#probusiness)

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  • 製本 Hardcover:ハードカバー版/ページ数 272 p.
  • 言語 UKR
  • 商品コード 9786170960733

Full Description

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.