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In einer so kreativen und dynamischen Branche wie dem Veranstaltungsmanagement ist es unerlässlich, zumindest über grundlegende Kenntnisse im Recht des geistigen Eigentumsn zu verfügen. Ziel dieses Buches ist es, genau dieses Grundwissen zu vermitteln. Die wesentlichen Schutzrechte des geistigen Eigentums werden praxisnah und verständlich erläutert - auch für Leserinnen und Leser ohne juristische Vorkenntnisse. So erhalten Veranstalterinnen und Veranstalter das notwendige Rüstzeug, um typische rechtliche Fragestellungen sicher einordnen und beantworten zu können. »Law on Organising Events«: In an industry as creative and dynamic as event management, it is essential to have at least a basic understanding of intellectual property law. The aim of this book is to impart precisely this basic knowledge. The essential intellectual property rights are explained in a practical and understandable way - even for readers without prior legal knowledge. This provides event organizers with the necessary tools to confidently classify and answer typical legal questions. After studying law and completing his legal training, including at the legal department of Bayerischer Rundfunk, Martin Glöckner has been working as a lawyer since 2004. Since then, he has also specialized in event law, with a particular focus on trade fair law. In addition to his work as a lawyer, Martin Glöckner also lectures at various educational institutions, such as the DHBW Baden-Württemberg and the ARD-ZDF.
