Description
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Successful events are strategically planned events. The management of such endeavors has to rely on profound theory combined with best practices. This title provides foundation stones for creating and evaluating, for planning and producing objective as well as target group focussed events and festivals. Detailed and resourceful case studies help benchmarking events and offer ideas for even better events. The management of events is seen as part of the overall communication processes within organisations, be it for festivals or company events.
Content: 'Facets of Contemporary Event Management' offers insight into current reasoning, trends, and practical work in the events field. Festivals and fairs are one focus as well as special or corporate events, all presented with substancial case studies. More theoretically minded approaches strive for topics of evaluation, sustainability, imagineering, economical impact, and more. Experienced authors form the practical as well as academic domain inlude experts such as: Don Getz, Joe Goldblatt, William O`Toole, Johan Moerman, Julia Rutherford-Silvers, Carina Bauer, Moniek Hover among others.
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Professor Ulrich Wünsch, Head of EventManagement, Internationale Fachhochschule Bad Honnef-Bonn. Eventberater, Konzeptentwickler. Arbeitsschwerpunkte: größer dimensionierte Corporate-, Public- und Consumer-Events.
