Description
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"Beyond Sustainability" takes up the subject of entrepreneurial responsibility, which is extremely relevant from an empirical point of view and an issue that today is not only high on the list of topics for economic discussion but also high on the corporate agenda regardless of line of business or industrial sector. Similarly, "Sustainable Management" has developed into a highly significant socio-political matter.13 contributions not only go into the question of what is to be understood by sustainability, but also what is really behind this concept and furthermore what is to follow all the pronouncements.Questions of sustainability form the conceptual framework of the programme offered by the MBA School in Saarbr cken, which is illustrated by the guiding principle "people, markets and morals".
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Univ.-Professor Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management, an der Universität des Saarlandes, Direktor des Instituts für Handel&Internationales Marketing (H.I.MA.) an der Universität des Saarlandes sowie Direktor der Sektion Wirtschaftswissenschaft des Europa-Instituts der Universität des Saarlandes.
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Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.
