Corporate Social Responsibility : A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies / Stubager Mols, Lisbeth/Milton Grooss Mø/lving, Miriam

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Corporate Social Responsibility : A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies （2011. 100 S. 220 mm）

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Corporate Social Responsibility : A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies （2011. 100 S. 220 mm）

Stubager Mols, Lisbeth/Milton Grooss Mø/lving, Miriam

ウェブストア価格 ¥12,892（本体¥11,720）
LAP LAMBERT ACADEMIC PUBLISHING（2011発売）
外貨定価 EUR 49.00
ポイント 117pt

オンデマンド(OD/POD)版です。キャンセルは承れません。

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9783844326741

Description

(Text)
Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative 'The Cocoa Plan'. Through the documentary 'Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged.
(Author portrait)
Master students in Corporate Communication. Bachelor Degree inMarketing and Management Communication at Aarhus University, Aarhus School ofBusiness, Denmark.