Description
(Text)
Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Linz (Wirtschaftswissenschaften, Unternehmensführung), language: English, abstract: Inhaltsangabe:Abstract:
At the beginning of the 21st century Internet-based B2B e-Business is the ultimate driving force and transforming power in traditional business - the Old-Economy - and its continuous evolution toward a truly networked and globalized economic system.
This paper develops a holistic definition and classification of e-Business in general and B2B e-Business in particular. It provides concepts to describe and categorise the development of B2B e-Business, the emerging opportunities of B2B e-Business, and how B2B e-Business shapes and transforms the goals, strategies, structures and processes of a traditional firm in the Old-Economy.
The paper concludes with a discussion of selected strategic issues of B2B e-Business. The goal is to show that B2B e-Business means the advent of the next generation of business, just as the industrialisation did 200 years ago.
Inhaltsverzeichnis:Table of Contents:
Introduction
1.1Internet based B2B e-Business -The rise of a new economic era9
1.1.1The Automotive Industry- the case for B2B e-Business12
1.1.2A lack of common definitions and categorisations15
1.2Objectives17
1.3Limitations18
2.Methodology20
2.1Research Background20
2.2Research Approach22
2.2.1Inductive vs. deductive research approach23
2.2.2Qualitative vs. quantitative research approach24
2.3Research Methods25
2.3.1Desk research - document analysis26
2.3.2Field Research - qualitative interviews26
2.3.2.1Unstructured interview27
2.3.2.2Semi-structured interview28
2.4Data Sources29
2.4.1Secondary data29
2.4.2Primary data31
2.5Data Analysis32
2.6Frame of reference32
3.Porters value chain and value system35
3.1Value chain
3.2Value system38
3.3Supply chain40
3.4Demand chain40
3.5Value chain & value System vs. supply chain & demand chain41
4.e-Business - The e-Volution of business43
4.1Internet Revolution vs. e-Business Evolution46
4.1.1The case for incremental change50
4.2e-Business - A change of paradigms52
4.2.1The birth and death of the e56
4.2.2The EURO Metaphor58
4.3B2B e-Business - the driving forte of e-Business60
4.4B2B e-Business - an innovative and transforming power65
5.e-Business - holistic approach68
5.1The nature of e-Business71
5.2The evolutionary context of e-Business72
5.3The reversion of the traditional value chain and value system75
5.4The 4 generic dimensions of e-Business - A classification77
5.4.1Business-to-Business e-Business80
5.4.1.1B2B e-Business - integrating the value system82
5.4.2Business-to-Consumer e-Business84
5.4.3Business-to-Direct-Environment e-Business85
5.4.4Intra-Business e-Business86
5.4.4.1IB e-Business - integrating the value chain89
5.4.5e-Business91
5.5Internet & Co. - Networks are taking over the business world92
5.5.1Intranet93
5.5.2Extranet98
5.5.3Internet100
5.5.4Portals - Where you get it all in one100
5.6e-Business vs. e-Commerce102
5.6.1e-Commerce103
5.6.2e-Business103
5.711 assumptions for the e-Business Transformation104
5.8Global Policy Directives for e-Business106
6.From fragmented of integrated e-Business108
6.1The e-Business Integration Matrix110
6.1.1The intra-organisational dimension111
6.1.1.1Fragmented IB e-Business111
6.1.1.2Integrated IB e-Business112
6.1.2The inter-organisational dimension112
6.1.2.1Fragmented B2B e-Business112
6.1.2.2Integrated B2B e-Business1...
