Full Description
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Contents
Aim; The Corporate Art Index What Is It All About?; Historical Reflexion; Screening of Corporate Art Initiatives; The Corporate Art Index Rating of the Corporate Art Initiatives (CAIs); Results of the Rating; The 21 Most Interesting CAIs; Art Space; Art Competition; Digital Art; Art Marketing; Have a Drink; Problem Reduction; Struggle for Objectivity; The Power of Art in CAIs; Bottom Line; Conclusions; Plan of Action; References.
