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Description
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Blog is one of latest forms of online communication, and present academic
studies are mainly on its role in education, politics and business. Few studies
are available on grassroots bloggers, still less is the research on the comparison
of blog contents in different cultures. This book reports some demographic
studies on 60 American and 60 Chinese bloggers randomly collected
from the immense blogosphere. Content analysis of posts shows that
American and Chinese bloggers mainly document daily lives in their blogs,
while serious topics such as sex, politics, and religion are not common. This
suggests that the cultural variation may mot play a significant role in
determining the contents of blogs, but rather that individual blogging
practice is in some sense an international genre. The author also finds that
there is a positive relationship between posts and comments, as well as blogrolls
and comments. This book is addressed to researchers and students who
are intrested in online communication.
