Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice

Diamantopoulos, Adamantios (EDT)/ Fritz, Wolfgang (EDT)/ Hildebrandt, Lutz (EDT)

Gabler（2014/07発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 627 p.
言語 ENG
商品コード 9783834946577
DDC分類 658.8

Full Description

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.