Advances in Advertising Research (Vol. III) : Current Insights and Future Trends (European Advertising Academy) (2012)

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Advances in Advertising Research (Vol. III) : Current Insights and Future Trends (European Advertising Academy) (2012)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 436 p.
  • 商品コード 9783834946492

Full Description

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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