An Integrative Approach to Innovation Management : Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness (Gabler Research) / Zacharias, Nicolas

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An Integrative Approach to Innovation Management : Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness (Gabler Research) （2011. xvii, 97 S. XVII, 97 p. 9 illus. 210 mm）

An Integrative Approach to Innovation Management : Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness (Gabler Research) （2011. xvii, 97 S. XVII, 97 p. 9 illus. 210 mm）

Zacharias, Nicolas

GABLER; GABLER VERLAG（2011発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9783834933386

Full Description

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Patterns and Performance Outcomes of Innovation Orientation; Product Program Innovativeness and Customer Loyalty; Configuration Theory, Boundary Theory, and Information Economics; Implications for Research and Managerial Practice