Full Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.
Contents
Mit Beitragen Jaime R.S. Fonseca; Gunter Silberer; Stefan Friedemann; Thorsten Blecker; Carsten Rasch; Thorsten Teichert; Alexander Trautrims; David B. Grant; Peter Schnedlitz; Jonas Bastian; Joachim Zentes; Doreen Pick; Daniel Muller; Tomasz Domanski
