Full Description
Sebastian Knoll suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Contents
Introducing and Classifying Cross-Business Synergies.- Concept and Characteristics of Cross-business Synergies.- Types of Cross-business Synergies.- Summary and Discussion of Part I.- Realizing Growth Synergies.- Literature Review: Operative Synergies.- Empirical Approach.- Exploratory Work: Strategies for Growth Synergies.- Case Study: The continuous realization of growth synergies.- Results: Key success factors for the continuous realization of growth synergies.- Summary and Discussion of Part II.
