Full Description
Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.
Contents
I. Introduction.- 1.1 Research Interest.- 1.2 Research Objectives.- 1.3 Foundations for a Dynamic Model.- 1.4 Model Development & Hypotheses.- 1.5 Research Methodology.- 1.6 Structure of the Study.- II. Literature Review.- 11.1 Industrial Organization.- 11.2 Corporate Strategy.- 11.3 Business Strategy.- 11.4 Resource-based View.- III. Towards a Dynamic Research Model.- 111.1 Criticism of Classical Approaches.- 111.2 The Emerging "Dynamic View".- 111.3 Foundations of a Dynamic Research Model.- 111.4 Model Development & Hypotheses.- IV. Research Methodology.- IV.1 Research Design.- IV.2 Questionnaire Development.- IV.3 Survey Implementation.- IV.4 Data Analysis.- V. Research Findings.- V.1 The Integrated Model.- V.2 The Complex Model.- V.3 The Evolutionary Model.- V.4 Implications.- VI. Conclusions.- VI.1 Summary and Implications.- VI.2 Limitations of the Study.- VI.3 Future Research.- VI.4 Concluding Comments.- References.
