Forschungsgruppe Konsum und Verhalten : Brand Strength : Building and Testing Models Based on Experiential Information. Thesis. With a Forew. by Hans Mühlbacher (Gabler Edition Wissenschaft) / Walser, Martin G.

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Forschungsgruppe Konsum und Verhalten : Brand Strength : Building and Testing Models Based on Experiential Information. Thesis. With a Forew. by Hans Mühlbacher (Gabler Edition Wissenschaft)

Walser, Martin G.

Gabler; Deutscher Universitätsverlag（2004発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 309 p.
商品コード 9783824479597

Full Description

A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities.