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Description
(Text)
As demographic changes reduce the number of domestic students in Europe attracting the right students and scholars will become more important for administrators and faculty at higher education institutions in Germany. Especially the US is an important potential source of students for study abroad an degree programs in Germany, particularly those taught in English. As US universities begin to deploy more aggressive marketing tactics in international recruitment, it is important to understand both US recruitment practices and Germany's differential advantages. The book is written in English.The ordering process on this website is in German. English-speakers should write service@wbv.deDurch die demografische Entwicklung wird die Zahl der einheimischen Studenten in Europa sinken. Gleichzeitig wird die Zahl der amerikanischen Studenten in den nächsten Jahren noch zunehmen. Um so wichtiger ist es für die Verwaltung deutscher Hochschulen, amerikanische Studenten für ein Studium in Deutschland zu gewinnen. Viele Kurse in Master-Studiengängen werden zudem in englischer Sprache angeboten. Der Band analysiert das US-amerikanische Universitätssystem, zeigt die Anwerbepraxis amerikanischer Hochschulen und informiert über die Möglichkeit der Zusammenarbeit deutscher und US-amerikanischer Hochschulen. Das Buch ist in Englisch geschreiben.
(Text)
Due to demographic developments the number of domestic students in Europe will go down while the number of American students will go up. Attracting American students to German universities will therefore gain in importance. Many Master's programs are already being offered in English. The book analyses the American university system, shows American universities' recruiting practices and gives information on possible co-operation between German and US-American universities.
(Table of content)
Executive SummaryIntroduction1 Economy 1.1 College Costs1.2 Financial Aid: Loans and Grants1.3 University Finances1.4 Relevance for Germany: Promoting the Value Proposition2 Demographics 2.1 Student-Aged Population2.2 General Population Trends3 Higher Education Landscape 3.1 Access to Higher Education3.2 Higher Education Population3.3 Types of Higher Education Institutions in the US3.4 Oversight and Accreditation3.5 Important Higher Education Organizations4 Organizational Structures and Key Positions at US Universities 4.1 Governing Boards4.2 Senior Administratoin4.3 Academic Governance and Administration4.4 Students4.5 Academic Units: Departments, Graduate Schools, Undergraduate College5 Associate's Degree: Overview, Study Abroad, and Recruiting5.1 Overview5.2 Study Abroad5.3 Recruiting6 Bachelor's Degree: Overview, Study Abroad, Recruiting 6.1 Overview6.2 Study Abroad6.3 Recruiting US Students for Bachelor's Degrees in Germany7 Master's Degree: Structure, Recruiting, and Study Abroad7.1 Structure7.2 Study Abroad7.3 Recruiting US Students for Master's Degrees in Germany8 Doctoral Degree: Structure, Study Abroad, Recruiting 8.1 Structure8.2 Study Abroad8.3 Recruiting for Doctoral Programs in Germany9 Study Abroad Trends9.1 Administration of International Education9.2 Growing Numbers of US Students Abroad9.3 Types of Study Abroad Programs9.4 Scholarships and Cost of Study Abroad9.5 Funding for Study Abroad to Germany9.6 Recruiting US Students for Study Abroad10 Germany and the German Language in the US 10.1 German Language Learners10.2 Reputation of German Higher Education in the US11 Conclusions about Recruiting from the US11.1 Cost to Recruit11.2 Recruitment Funnel11.3 Reaching Prospective Students11.4 "Serving" US Students11.5 Final Thoughts
