The Quintessence of Marketing : What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)

Bickhoff, Nils/ Hollensen, Svend/ Opresnik, Marc

Springer-Verlag Berlin and Heidelberg GmbH & Co. K（2016/09発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 144 p.
言語 ENG
商品コード 9783662524251
DDC分類 658.8

Full Description

In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.